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HBO Films’ LIFE SUPPORT, starring Queen Latifah, to be centerpiece of February’s celebration on HBO, HBO On Demand and more
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New York, N.Y., January 25, 2007 - HBO is launching a new, year-round branding initiative, titled LIFE LIVES HERE, that will strike a cord with subscribers by spotlighting programs that reflect real life experiences and contemporary issues as well as showcase some of today’s top urban entertainers.
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The initiative’s first offering will be a roster of programs on multiple platforms during Black History Month. Throughout the remainder of 2007, HBO will extend the LIFE LIVES HERE banner to call attention to programs with particular appeal to urban audiences.
“It has always been important to HBO to acknowledge Black History Month, but we have traditionally gone beyond this special celebration in presenting urban appeal programming to our subscribers,” said Adrion Porter, director, Market Development at HBO. “This initiative will continue throughout the year, highlighting the diverse stories and storytellers we have to offer not only on the main channel, but on other platforms.”
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The centerpiece of the Black History Month campaign is HBO Films’ LIFE SUPPORT, starring Oscar(r) nominee and platinum-selling recording artist Queen Latifah, in a story about the African-American community’s HIV crisis. Director Nelson George wrote the screenplay, based on the life of his own sister and their family, with Jim McKay and Hannah Weyer. The film also features Anna Deavere Smith, Wendell Pierce, Evan Ross, Rachel Nicks, Darrin Dewitt Henson, Gloria Reuben, Tony Rock and Tracee Ellis Ross. Oscar(r)-winning actor Jamie Foxx is one of the executive producers.
LIFE SUPPORT will premiere first on HBO On Demand (February 26 through March 5) as part of a special subcategory under the banner LIFE LIVES HERE within the “HBO Movies” section. More than a dozen encores of HBO critically acclaimed and award-winning films as well as theatricals and new shorts will also be offered. The select programs include HBO Films’ “Lackawanna Blues,” “Something the Lord Made,” “Sometimes in April” and “Yesterday,” and the theatricals “The Color Purple,” “Cry Freedom,” “Do The Right Thing,” “Jungle Fever,” “Something New” and the short “The Pretty Boy Project.” Additional short-form content will be presented including “About Life Lives Here” and the short films and behind-the-scenes interviews of directors who competed for the 2006 HBO Short Film Award at the American Black Film Festival. This special category will be hosted on HBO On Demand from February 5 through March 5.
Other relevant titles on HBO On Demand outside the LIFE LIVES HERE subcategory include the HBO documentaries “When the Levees Broke,” “Ithuteng” and “Bastards of the Party,” and the HBO series’ “The Wire,” “Russell Simmons’ Def Poetry Jam” and “Russell Simmons’ Def Comedy Jam” as well as ” “Wire Taps” (season recaps of “The Wire”).
HBO is also offering free podcasts featuring behind-the-scenes content from HBO Films’ LIFE SUPPORT, conversations with poets featured in “Russell Simmons’ Def Comedy Jam,” and interviews with the HBO Short Film Award nominees. The LIFE LIVES HERE podcasts are available for downloading as of February 6 via www.HBO.com/podcasts or Apple’s iTunes Music Store.
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For more in-depth programming information, play dates and times for the HBO network, consumers can check out their local listings or visit www.HBO.com.
Home Box Office, Inc. is the premium television-programming subsidiary of Time Warner Inc., providing two 24-hour premium television services, HBO and Cinemax. Together, both networks reach approximately 40 million subscribers in the United States via cable and satellite delivery. Home Box Office’s international joint ventures bring HBO branded services to more than 50 countries around the globe.
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Academy Award(r) and Oscar(r) are registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.
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Written by Dominick - Visit Website
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Dominick Evans is in his late 20’s. He spends his days working as a full time writer/editor and a part time musician/composer. His passions in life include music, directing films, watching movies, reading books, watching sports, wheelchair football, politics and spending time with his family (fiancée Ashtyn, son Robert, and shih-tzu Oliver). Other interests include being an advocate for the disability and GLBT communities.
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